Augmented Reality is a technology that in recent years has transformed the way humans interact with the surrounding world. No longer just a technical or advertising tool, it has become a true new form of communication capable of expanding perceptions and enriching everyday experiences.
The world of Visual Arts quickly recognized the potential of this innovation, experimenting with a language that blends creativity and technology. The fusion between augmented reality and artistic expression leads us to reflect on new perspectives of sensory and cultural experience.
The project “Le Quattro Pareti”
With director Salvatore Polizzi, president of the association PensareFare, the project Le Quattro Pareti was born, documenting the experience of artists who use augmented reality to enrich the enjoyment of their works.
The documentary, filmed in 16/9 Full HD format with advanced audiovisual techniques, will be accompanied by a short 3D video viewable with special glasses, as well as the Arti Visive application, available for IOS and Android devices.
Featured artists
Among the artists involved are:
Alessandro Marrone (Naples, 1987), specialized in digital art. During his studies at the Academy of Fine Arts in Naples, he developed a unique language combining web design and creativity. His project Caratteri di… tells the story of the most beautiful cities in the world through his personal artistic vision ([project link]). Today, Marrone is an established professional collaborating with international companies.
- Greg Buttay
- Sebastiano Deva
The academic contribution
The documentary also includes interviews with academic experts such as:
Prof. Gianluca Giannini, Full Professor of Moral Philosophy at the University of Naples Federico II.
Prof. Agostino Crosti, Lecturer in Criminal Law and Ethics of Industrial Engineering at the Polytechnic University of Milan.
Both addressed the delicate issue of the impact of Artificial Intelligence on ethics, offering essential insights to understand the cultural and moral implications of new technologies.
Conclusion
Augmented reality is not just a technical tool but an innovative language that is revolutionizing visual art. Through the Le Quattro Pareti project and the works of the featured artists, a new phase of dialogue between creativity, technology, and ethics is unfolding, expanding the boundaries of artistic perception.
